Olov Hemström, who is responsible for Business Swede’s operations in South Africa has been co-writing an article with Rebecka Lundgren, analyst and sub-.Saharan expert.
The wider region is offering tremendous prospects in different sectors and Sweden as a brand is very well considered across the continent.
- Swedish companies are seen as competent and trustworthy, and our ties to the development aid sector are also a reason for our positive image. Swedish products and services are known for always having a high level of quality, says Olov Hemström.