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Business Sweden recruits new Head of Invest

Ulrika Cederskog Sundling has joined Business Sweden on 8th August as Executive Vice President Invest and Government Assignments. She will be responsible for one of Business Sweden’s key missions; to attract international investments to Sweden, and she will be part of the Management Team.

Ulrika Cederskog Sundling joins us from Ericsson where she for the last 10 years held various global, executive positions, most recently as Vice President Group Business Excellence. Prior to Ericsson, she worked for McKinsey & Co. in London and Stockholm, leading projects for international companies in a range of industries and geographies.  

“With our ambition to increase focus on investment promoting activities, Ulrika’s competence and personality is a welcomed addition. She will play an important role in our work to build a world class organization for promoting trade and investments”, says Ylva Berg, CEO Business Sweden.

Business Sweden has been commissioned by the Government to attract foreign investments to Sweden to create economic growth and promote the internationalization of Swedish industry. The investments include start-ups, expansions, strategic partnerships and acquisitions that contribute to employment, capital and expertise.

19 August 2016