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Business Sweden in Dubai to host Sweden’s largest business convention

On Tuesday, 20th of October, Business Sweden’s CEO Ylva Berg will be hosting the Middle East and Africa Summit in Dubai; Sweden’s largest business convention in the region attended by 120 company representatives as well as 20 Swedish Ambassadors.

The Middle East and Africa are regions with rising prospects that provides opportunities for Swedish companies. The purpose of the summit is to observe and discuss prospects for Swedish exports in the region, emphasizing the changing political, economic and social outlook that continue to define opportunities ahead.

- We can see that many markets in Middle East and Africa are about to unlock their development potential and bring prosperity to business, says Ylva Berg, President and CEO of Business Sweden.

During the summit a range of topics will be discussed in seminars, workshops and panel discussions. Sectors of particular interest for Swedish industry are healthcare, energy, transport and infrastructure.  Several countries in the region, such as United Arab Emirates, Saudi Arabia and South Africa are prioritized markets in Business Sweden’s 2020 strategy. The summit will also focus on sustainable development and the future of democracy and governance in Africa as well as geopolitical implications of the Iran deal.   

Besides business leaders, diplomats and other stakeholders, H.E. Mikael Damberg, Minister of Enterprise and Innovation, H.E. Dr. Rashid Ahmed Bin Fahad, Minister of Environment and Water and H.E. Mr. Abdullah Al Saleh, Undersecretary of UAE’s Minister for Economy, Foreign Trade & Industry will attend the summit. 

- This summit shows not only how the focus on the whole MEA region has become more important for Swedish companies but also the understanding of the vital role that the UAE plays as a business hub for the whole region, says Mikael Damberg, Minister of Enterprise and Innovation

Business Sweden has seven offices in the Middle East and Africa; Dubai, Riyadh, Baghdad, Casablanca, Algiers, Johannesburg and Nairobi, with further prospects of expanding into Iran as well as re-opening in Egypt.

For additional information, contact:

Elisabeth Somp, Head of Media Relations at Business Sweden

T: +46(0)72-540 93 38 E: elisabeth.somp@business-sweden.se

Business Sweden’s purpose is to help every Swedish company to reach their full international potential and companies abroad to reach their full potential through investments in Sweden. We help our customers through strategic advice and hands-on support. Business Sweden is owned by the Swedish Government and the industry. Business Sweden was founded on the first of January, 2013, by a merger of the Swedish Trade Council (Exportrådet) and Invest Sweden.

19 October 2015