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Business Sweden strengthens Sweden’s trade and investment promotion

Today Business Sweden is launched – a merger between the Swedish Trade Council and Invest Sweden. The result is a strong and effective organization with the aim to strengthen the image of Sweden as an attractive, innovative and competitive business partner.

Business Sweden’s assignment is to make it easier for Swedish companies to reach international markets and to create opportunities for small businesses to grow internationally. Our role is also to identify and create business opportunities and interest in Sweden’s competency centers – clusters of companies, industries and skills on the Swedish market.

“The new brand is the beginning of a common journey in the interest of Sweden. The aim is to make us an even more attractive, innovative and competitive partner to do business with, both at home and abroad. Alongside this integrated approach, the combined knowledge and experience of the Swedish Trade Council and Invest Sweden will enable us to offer our clients a full range of support. We can in principle take on any assignment related to exports and investment in Sweden,” says Ulf Berg, CEO Business Sweden.

Business Sweden is jointly owned by the Swedish government and the private business. The Swedish government is represented by the Ministry for Foreign Affairs and the private business by the Swedish Foreign Trade Association. The public-private structure enables Business Sweden to open doors at all levels and offer a full spectrum of services, support and contacts to promote Swedish trade abroad and investments in Sweden.

On September 15, 2011, a government report on Sweden’s foreign trade and investment promotion structure (Översyn av myndighetsstrukturen för Sverige -, handels- och investeringsfrämjande) was presented. The conclusion of the report was that the Swedish Trade Council and Invest Sweden should be merged as there is no sharp distinction between trade and investment. Furthermore the efficiency of government funding would be improved.

For further information please contact:
Katinka Palmgren, Senior Vice President Corporate Communications and Public Affairs, Business Sweden, +46 8 58866164 or +46 76 1121123

Business Sweden is a new organization built on proud traditions from the Swedish Trade Council and Invest Sweden. We make Sweden more attractive to do business with.

15 January 2013