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Business Sweden gathers Swedish expertise at MENA region conference

On October 9-10, Business Sweden will host a major conference on Middle East and North Africa (the MENA-region) in Dubai covering the industries of ICT, health care, energy and environmental technology, and transport systems.

There is a great demand for Swedish business innovations and competence in the MENA region. New solutions in mobile technology and mobile services are presented at a rapid pace and Sweden is a world leader in this development. Swedish companies also have unique expertise in areas such as infectious diseases and antibiotic resistance and are strong in waste management, recycling, renewable energy and water and wastewater treatment. Moreover, there is a great need of Swedish expertise in traffic safety and operation and maintenance of traffic systems.

In addition to sharing knowledge in different areas and business sectors, the conference provides opportunities for participants to network with ambassadors and trade secretaries from across the region, and with local industry representatives in the MENA region.

The Swedish Minister for Trade, Ewa Björling, opens the conference and is in Dubai to strengthen business relations between Sweden and the countries of the region with the aim of promoting Swedish trade and exports. The programme consists of presentations on topics ranging from political events in the region and how they affect trade conditions, to challenges and opportunities in the MENA region. Participants are also offered workshops on business opportunities in different countries and specific industries.

Among the speakers are Sultan Al Mansoori, UAE Minister of Economy, Salman Shaikh, Director of the Brookings Doha Centre, Magnus Schöldtz, former Swedish Ambassador to the UAE, Bahrain and Qatar, Simon Williams, Chief Economist MENA, HSBC Bank, Mauro Gozzo, Chief Economist, Business Sweden, representatives from EKN (the Swedish Export Credits Guarantee Board), SEK (Swedish Export Credit Corporation) and Swedish companies.

- This is a solid programme that I hope will lead to new and deeper relations between Swedish companies, businesses and decision-makers in the MENA region. The confidence in Sweden is great, which has a positive impact on business opportunities, says Mats Paulson, Senior Vice President, International Markets, Business Sweden.


For more information, please contact:

Business Sweden’s press phone: +46 72-540 93 38

Business Sweden strengthens Sweden as an attractive, innovative and competitive business partner. With around 500 employees in 57 countries and in every region in Sweden, we facilitate for Swedish companies to grow internationally and for foreign companies to invest in Sweden. Business Sweden is owned by the Swedish Government and the industry. The shared ownership provides access to contacts and networks at all levels.

09 October 2013