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Business Sweden in Saudia Arabia

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Saudi Arabia is the largest economy in the Arab world and a key geopolitical player both regionally as well as globally. The country is Sweden’s most important export market in the Middle East and Swedish companies’ presence dates back over seventy years. The country’s growing young population and large infrastructure investments present opportunities for both established and new Swedish companies in the market.

Energy, health care, transportation and industrial manufacturing represent the largest sectors for Sweden in Saudi Arabia. With the increasing shift towards digitization and diversification of the economy, Business Sweden's Riyadh office has also invested in developing cross-sector expertise within among others cyber security, smart city solutions, financial technologies and Public Private Partnerships.

The Saudi Arabian market offers a wide range of opportunities, however, the on-going significant reforms can create challenges for Swedish businesses. Most prominently, companies face obstacles understanding the regulatory frameworks and developing corporate strategies that grasp the full business potential on the market. Business Sweden has for over forty years supported the development of Swedish businesses in Saudi Arabia through export information, business promotion activities and tailor-made consulting assignments. The team in Saudi Arabia has both Swedish and regional expertise and regularly carry out services such as business development strategies, market analyses, establishment support and distributor enhancement. 

The Riyadh office is also a hub for a number of Business Sweden’s operations in the wider Middle East. The team closely monitors and facilitates business opportunities through multilateral development banks and the United Nations. In addition to Saudi Arabia, the office covers the Levant region, Iraq and Oman.

Get in touch to find out more about how Business Sweden can assist with specific questions or discuss how to develop your business in the Middle East.

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Niclas Carlsson

Trade Commissioner Riyadh Trade Commissioner, Riyadh

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