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Sweden - the guest country partner at Digital Enterprise Show 2017

Thanks to our global leadership within digitalisation along with our industry which is internationally recognized for being one of the world’s most innovative, Sweden has been selected Guest Country Partner of the world’s leading event on digital transformation; Digital Enterprise Show 2017 (DES2017). Business Sweden welcomes innovative Swedish IoT and tech companies to join us and take advantage of the international business opportunities and attention offered during the congress.

Digital Enterprise Show (www.des-madrid.com), the international 3-day event gathering digital leaders, business executives and country delegates from all over the globe. Solutions such as Cloud, Cybersecurity, Social Business, IoT, Blockchain, VR/AI, Robotics, and Digital Marketing among many others will be showcased next 23rd, 24th and 25th of May in Madrid. The congress had on its premier in 2016 more than 18 000 visitors from 49 countries of which 56% was C-level executives at companies. Together with a program of more than 150 hours of conferences from 470 speakers, DES has immediately captured the leader position and positioned Madrid the world capital of Digital Transformation during three days.

Taking part of Digital Enterprise Show together with Business Sweden gives your company high visibility, possibility to meet with potential customers as well as investors, potential partners and getting exposure in media. Participating in the official Swedish representation will also give your company possibilities to be part of industry specific conferences, pitching sessions etc. You will both be able to take advantages and synergies of being part of a gathering of companies under the official brand of Sweden, as well as position the company independently as you will be communicated both as a general participating company and as part of the Swedish delegation.

Sweden at Digital Enterprise Show 2017

Being the Guest Country Partner of the show, Sweden will play a key role and have a prime position during DES2017. In our work to present the best of Sweden’s IOT at DES we are collaborating with Mobile Institute (www.mobileinstitute.se) and Swedish M2M Enablers (www.swedishm2m.se) as being two important cornerstones within the industry.

A strong focus at Swedish thought leaders will be given in the conference programme and apart from great interest in lifting Swedish key note speakers, Mobile Institute’s IoT4Real seminar (www.iotforreal.se) will be part included in the main DES programme where Sweden’s position within digitalisation and IoT will be highlighted. In the exposition part of DES, we will set up the official pavilion of Sweden where we aim to highlight and showcase Swedish companies within the various verticals, e.g. Industry 4.0, Banking, Health & Pharma, Media & Entertainment, and Automotive.

As being a world leading country also when it comes to entrepreneurship innovation and start-ups, Business Sweden will hold a specific area in the Swedish Pavilion especially dedicated to start-ups and small companies. The area will serve as a platform to reach out to the global public with possibility to make pitches, networking and one-to-one meetings with investors.

During the days of DES2017, Business Sweden in collaboration with the Swedish Embassy in Madrid will also arrange additional activities outside the congress area and programme to create impact and value to Swedish businesses.

Supporting Swedish companies to grow internationally

With local presence in nearly 50 markets around the world, Business Sweden support Swedish companies to reach their full international potential according to their specific needs. One example is to be present at global leading conferences where we offer participation under the Swedish umbrella to attract visitors and high exposure for the Swedish Industry, additional activities will be organized together with various partners, adding great value for participating companies.

Don’t miss the opportunity to be part of the official Swedish representation at DES2017!

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Christian Karlsson

Senior Project Manager Senior Project Manager
+43 664 235 15 25