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Business Sweden in Romania

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Ranking 7th in the European Union in terms of population, Romania is one of the largest consumer markets in the EU, as well as an attractive manufacturing hub. Romania is simply too large to be ignored.

Romania’s unique combination of a sizeable marketplace and favourable production or procurement alongside with its geographical and cultural proximity to Western Europe is expected to make it an interesting business location for many years to come.

Romania is one of the countries having the highest economic growth in emerging Europe. In 2013 and 2014, external demand has been driving growth; gradual shift toward domestic demand is foreseen for 2016-2017. During the first quarter of 2015, Romania’s Gross Domestic Product (GDP) grew by 4.3 percent compared to the same period last year, evolution supported by trade, car service, transportation, hotels, restaurants and industry.

There are approximately 1200 active companies with Swedish capital in Romania employing more than 10 000 people. Most of the big Swedish export oriented companies are present in Romania. In the 90s, most of the companies came to Romania for sales, and later on, they developed production facilities, R&D and after sales services (e.g. Ericsson). Some of them have production facilities there e.g. Electrolux, H&M, Autoliv, Trelleborg, Bufab. Increasingly, service oriented companies are established on the market e.g. Medicover, Provis Energy, Securitas, Husse and Diaverum.

There are a few sectors that offer particularly good business opportunities for Swedish companies in Romania: Energy & Environment, IT Services & Software, Health and Life Science, Industrial Equipment and Vehicles, Wood and Furniture and Textiles.

Scandinavia and especially Sweden have a very good reputation in Romania. Swedes are regarded as professional, reliable and honest business people. Sweden is considered a well-developed country constantly preoccupied by environment and nature preservation.

Business Sweden has been active in Romania since 2005. The office in Bucharest also covers Republic of Moldova and Bulgaria.

Contact us and we will tell you more about Romania as an export market and how Business Sweden can support you with advice, market analysis, contacts and other services that can be of help when establishing a presence in the country.

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Sorin Suciu

Office Manager, Romania Office Manager, Romania
+40 743 338 996
E-mail sorin.suciu@business-sweden.se

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