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Hörby Bruk starts sales in the Czech Republic through a strong local partner

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As the leading company in its segment in Sweden, Hörby Bruk’s growth potential lies within the opportunity of export. With the help of Business Sweden, Hörby Bruk started cooperation with one of the significant distributors of play products in the Czech Republic.

Hörby Bruk is the leading manufacturer of wheelbarrows in Sweden, as well as a leading producer of play equipment for private gardens, with the philosophy to combine Swedish craftsmanship traditions with modern technology in the production.

To achieve their goal to establish sales in the Czech Republic, Hörby Bruk wanted to understand the market, to learn about the competitors and to get in touch with the right stakeholders. Business Sweden approached several market experts, retailers and distributors, in order to outline local market conditions, as well as to examine the level of interest among potential customers. In October 2018, Business Sweden organized meetings between Hörby Bruk and carefully selected potential partners with interest in the Czech Republic. The project developed by Business Sweden for Hörby Bruk resulted in the start of cooperation with the selected distribution partner who placed an order for the whole season of 2019.

“We are satisfied with the performance of our new distributor found by Business Sweden and the current business we have is in line with our expectations, taken into consideration the size of the Czech market” -Göran Sjöberg, Managing Director of Hörby Bruk