Thailand in high demand of disaster relief solutions as the country has been hit by major environmental incidents in the last decades
The 2004 Tsunami and massive flooding of 2011 have raised awareness of the need for proper disaster management solutions in the country. Almost USD 800 million was spent on rebuilding infrastructure after the 2011 flooding, estimated to have caused damages to the Thai economy for around 45.7 billion USD, and the government has increased its annual budget for disaster prevention and mitigation to USD 160 million. This budget will be used for infrastructure, systems and solutions to create a more resilient country for future events. Except for the public spending within disaster management solutions, industrial parks and private enterprises are increasingly investing in infrastructure to protect sensitive production and value chains for future incidents.
Innovative solutions are in demand and Swedish companies should target public sector as well as private stakeholders
Selling solutions to the public sector will require thorough understanding of government procurement processes as well their investment plans and strategy direction. Foreign companies in this sector often work with strong local partners that have an established network and channels. Swedish companies entering the sector will also need to raise awareness of their solutions, both directly to the government buyers, but also to influential advisors.
Investments from private enterprises are often initiated by a group of companies together with industrial parks and local authorities. Targeting these stakeholders will require a good understanding of their specific plans and who the key decision makers are to influence.