Business Sweden office for Maghreb and West Africa is located in Casablanca, Morocco’s largest city and economic capital. The office in Casablanca was founded in 2008, and has today 5 employees. From Casablanca, Business Sweden covers Maghreb countries like Morocco, Algeria, and Tunisia and the West African countries; Benin, Burkina Faso, Cameroon, Central African Republic, Chad, Congo Brazzaville, Ivory Coast, Liberia, Gabon, Gambia, Ghana, Guinea Bissau, Guinea, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone and Togo.
Business Sweden in Casablanca offers strategic consulting and practical support to Swedish companies willing to establish or strengthen their position in our markets. Two examples of common projects are partner searches and business development support.
Morocco is a constitutional monarchy, and the country has shown a steady political stability throughout the years. The economy is highly driven by local demand, as well as public and foreign investments. Thanks to ambitious free trade agreements, Moroccan companies have tax-free access to 55 countries, which constitute more than one billion consumers and 60% of the world’s GDP. Moreover, local airlines provide direct flights from Casablanca to all West African capitals and most of European countries, which makes Casablanca a hub in the region and a strategic entry point from Europe to Africa.
More than 20 Swedish companies are established in Morocco, mostly within telecom and industrial sectors. Swedish exports to Morocco have more than doubled during the past ten years, reaching 3.3 billion SEK in 2016, and 1.4 Billion SEK in 2017’s 1st quarter.
Major sectors in the Moroccan economy are the automotive industry, mining, tourism, agriculture and fishing. Since the 1990s, economic reforms and investments in tourism have led to improved public finances and Morocco has experienced a high economic growth during the last decades. Within Morocco, Swedish companies can find business opportunities related to clean technologies, energy efficiency, construction, infrastructure, wood, textile and telecommunication.