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Business Sweden in Morocco

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Morocco is the gateway to Africa and a perfect strategic location for Swedish companies, ranking top in several key aspects: it is the first country on the continent with more than 50 Free Trade Agreements (FTAs), including with the European Union (EU). The country performs well in infrastructure development and quality, paving the way to lead by example as the 1st financial centre in Africa. It has also become the international flight-hub of the continent serving more than 25 African capitals directly.

Morocco is a constitutional monarchy, and the country has shown a steady political stability throughout the years. The economy is highly driven by local demand, as well as public and foreign investments. Several Swedish companies are already established in Morocco, mostly within Telecommunication & IT and the Industry sector.

The Business Sweden’s office for North and West Africa has been present in Casablanca (the economic capital) for over a decade. The team covers the North and West African region which includes Morocco, Algeria, and Tunisia (North Africa) and Benin, Burkina Faso, Cameroon, Central African Republic, Chad, Congo Brazzaville, Cote d´Ivoire, Liberia, Gabon, Gambia, Ghana, Guinea Bissau, Guinea, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone and Togo (West Africa).

Business Sweden actively engages with seven focus countries in the region (though we support Swedish businesses in any of the above-mentioned countries). These are:

  • Algeria
  • Morocco
  • Tunisia
  • Cote d´Ivoire
  • Senegal
  • Nigeria
  • Ghana

Business Sweden also covers four essential sectors of advantage to Swedish businesses in the North and West African region:

  • Energy/Clean-Tech
  • Transportation/Logistics
  • Healthcare/Life Sciences
  • ICT/ Telecommunication

The dynamic region has also paved the way for growing sectors of importance to Sweden, such as the automotive industry, mining, tourism, agriculture and fishing. The Business Sweden team offers strategic consulting and practical local support to Swedish companies wanting to establish or strengthen their position in region. Examples of common projects are market potential checks, partner searches and business development support.

As finance is also key to being competitive in the region, Business Sweden actively supports Swedish companies in developing strategic alliances with Multilateral Development Banks (MDBs) like the African Development Bank (AfDB), World Bank, European Investment Bank, National and Regional Authorities to identify relevant procurement projects where Swedish companies are competitive.

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