Business Sweden office for North and West Africa is located in Casablanca, Morocco’s largest city and economic capital. The office in Casablanca was founded in 2008, and has today 5 employees. From Casablanca, Business Sweden covers North African countries like Morocco, Algeria, and Tunisia and the West African countries; Benin, Burkina Faso, Cameroon, Central African Republic, Chad, Congo Brazzaville, Cote d´Ivoire, Liberia, Gabon, Gambia, Ghana, Guinea Bissau, Guinea, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone and Togo.
Business Sweden in Casablanca offers strategic consulting and practical local support to Swedish companies willing to establish or strengthen their position in our markets. There are 7 focus countries on which the Business Sweden hub team are proactive (Morocco, Nigeria, Algeria, Cote d´Ivoire, Tunisia, Ghana and Senegal) however based on Swedish cmpanies needs, projects are being carred out in countries of interest for Swedish companies. Examples of common projects are market potential checks, partner searches and business development support. North and West Africa of high importance for Sweden in terms of trade with Africa and together the region represents over 70% of Sweden´s trade in Africa as of 2018.
As finance is also key to being competitive in the region, Business Sweden also supports Swedish companies in developing strategic alliances with multilateral development banks and regional authorities to identify relevant projects for Swedish companies, strategically engage these stakeholders for financing to support Swedish projects while continuously creating awareness of Swedish expertise to the banks (AfDB, World Bank, EIB) and other relevant stakeholders in the region.
Morocco is a constitutional monarchy, and the country has shown a steady political stability throughout the years. The economy is highly driven by local demand, as well as public and foreign investments. Thanks to ambitious free trade agreements, Moroccan companies have tax-free access to 55 countries, which constitute more than one billion consumers and 60% of the world’s GDP. Moreover, local airlines provide direct flights from Casablanca to all West African capitals and most of European countries, which makes Casablanca a hub in the region and a strategic entry point from Europe to Africa.
More than 20 Swedish companies are established in Morocco, mostly within telecom and industrial sectors while over 20 companies are also estabblished in Nigeria, the two largest focus markets of the region.
4 sectors of particular focus for swedish companies in the region and these are Energy, Transport, Health and ICT although other sectors are also growing like the automotive industry, mining, tourism, agriculture and fishing. Do contact us for more indepth information related to your business sector and products opportunities in our region.