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Swedish grocery products get a lot of attention in the UK

The interest for Swedish food and lifestyle is still strong in the UK. On the 7th of June, a Swedish breakfast was hosted at the Swedish Ambassador’s residence in London attracting journalists, bloggers, influencers and the industry to Try Swedish.

Two Swedish chefs had composed a traditional and healthy Swedish breakfast, which was highly appreciated among the attendees. Instagram quickly filled with appetising images of Swedish cuisine. The guests also got easy tips for a happier, healthier life from Professor Bertil Marklund, the author of The Nordic Guide to Living 10 Years Longer, and had the opportunity to talk directly to Swedish grocery suppliers on site at the event.

All products used at the breakfast are available to UK consumers through online retailer Ocado’s Swedish shop-in-shop. Since 2012, Business Sweden has introduced Ocado to Swedish grocery suppliers that have been listed in the shop. The close collaboration has resulted in the Swedish shop being one of the best performing among Ocado’s international shops, with an increasing number of suppliers, products and sales figures every year. 

Are you a Swedish grocery supplier and interested in offering your products to UK consumers through Ocado? Join our webinar in September to gain information about how to be listed. Date will be announced in Business Sweden’s calendar soon.

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Amanda Hallberg

Project Manager Project Manager
+44 20 7258 5133