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Thanks to success and strong growth on the European market Zehnder Group Motala had the guts to enter the American market. Business Sweden assisted Zehnder through the process and prepared a market entry strategy. Business Sweden still gives ongoing strategic support to assist company growth and export to the United States.

Zender Group Motala AB, a part of the Switzerland-based company Zehnder Group, manufactures air filtration solutions that help their customers with dust, particle and contamination problems. Until 2013 the company ran a small business in the US, but in line with increased profitability and customer growth in Europe they turned their focus towards the American market. Zhender knew that their product had what it took to succeed in the US, and the company saw significant growth opportunities.

Startup support and recruitment

When Zehnder was going to establish their business in North America they got help from Business Sweden to create a market strategy. Based on the customized export analysis, which included a survey of customer base, a market analysis, and a clarification of the relevant regulations, Zehnder took the decision to establish itself on the American market.

The launch of the product on the US market was successful and the next step for Zehnder was to recruit a regional director for the US division. Zehnder again chose to use Business Sweden’s contacts and local market expertise. The position was announced within the frame of Business Sweden’s acquisition support, incoming CVs were screened and Business Sweden conducted interviews with the candidates who matched the profile for what Zehnder had requested.

Assistance and expertise important aspects

After a successful recruitment process Zehnder has hired a regional manager who is responsible for the North American market and will be stationed on site. The recruitment was a major step in their effort to establish their business in North America.

-Business Sweden’s assistance and expertise has been of great importance during the establishment of Zehnder in the US, says Peter Kranyz, CEO of Zehnder Group Nordic AB.