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Delegation provided insights about the Polish market

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Three Swedish trade organisations in the wood and furniture industry wished to broaden their picture of the Polish market. During Business Sweden's delegation in October 2015 they reached enhanced knowledge and made several valuable contacts with experts in the area.

The national trade and employer’s association of the wood processing and furniture industry (TMF), The Swedish Graphic Companies (Grafiska), and Forest and agriculture employer’s association (SLA) had a common goal with their delegation to learn more about their respective industries in Poland, and understand the industrial and economic development the country has gone through. In addition, it was of importance to comprehend the market from a competitive viewpoint, as well as a future partner market. During the delegation the three parties wished to perform meetings with authorities, trade organisations and companies. Thus, Business Swedens contacts, and local knowledge was of great help in order to meet the right people.

Business Sweden developed material for a suitable program, including meetings with companies, ministries as well as the Swedish Embassy in Warsaw. In addition, Business Sweden came along as a guide and translator, which was highly appreciated by all parties. During the delegation meetings were scheduled with three authorities, and three companies active in the wood, furniture and graphical sector. The mix of authorities and companies matched the request for the delegation, since it gave them both the theoretical background from the authorities, but also the possibility to see how Polish companies operate.

- The delegation to Poland was a first class visit. Business Sweden arranged meetings with representatives within all of our respective areas. The meetings provided good insights to the Polish market, and resulted in new knowledge and ideas to bring back to Sweden regarding Poland as a neighbouring country. In addition to interesting meetings, we got to see several interesting sites in relation to our respective industries, says David Johnsson, CEO, TMF. 

After completing the delegation, all parties considered their understanding for Poland had increased. Today, that knowledge is used in communication to their member companies, especially companies in the furniture industry to inform about the competition in Poland.

- We gained more than we dared to hope for during our visit to Poland. Business Sweden acts as a local door opener and collaborating with Business Sweden feels like a natural step when exploring new markets, says David Johnsson.