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Tridentify off to a Running Start in UK with Medical Tracking Innovations

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The medical technology company Tridentify aims to be a world leader in development and marketing of location- and condition-sensing medical devices. With strong success in Spain and the Nordics, Tridentify looked to expand its offering to the UK. In order to form a UK market entry strategy, Tridentify chose to involve Business Sweden through a start-up accelerator programme together with Sahlgrenska Science Park called Bridge Market Check.

Developing a Strategy and exploring partner options

Utilizing Tridentify’s existing UK-based sales agent and Business Sweden resources allowed for a two-pronged approach to validate existing market data and to conduct a quantitative and qualitative market analysis to feed into Tridentify’s UK strategy.

Through Business Sweden, Tridentify’s solution was introduced to relevant partners and potential customers within NHS and the UK healthcare system for evaluation and feedback. As a direct result, Business Sweden arranged face-to-face meetings for Tridentify to further validate interest and explore potential for a pilot project.

“The cooperation and programme with Business Sweden and Sahlgrenska Science Park has made it possible to maintain a high tempo and get a flying start on our market access programme. We have felt that all parties involved have created great value for Tridentify.” – Christian Strandberg, CEO

Next Steps: Pilot Projects and Ongoing Learning

As a result of the work done, Tridentify is set to begin two pilot programmes in the UK, with 4 additional potential pilot projects being discussed. Tridentify has set a 6 month plan to conduct pilots and learn more about the market, after which it will revaluate the best way forward in the UK. Options include a continued collaboration with established sales partners or setting up a subsidiary here in the UK. Business Sweden will provide ongoing support as requested to ensure a successful launch for Tridentify in the UK market.

Read more about the Accelerator Programme Bridge Market Check here.  

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Edward Lindquist

Consultant Consultant
+44 20 7258 5130