The technology company was looking to approach its expansion efforts in a systematic way in addition to multilateral engagements that they are already participating actively in. The company approached Business Sweden and the team in Singapore put forth a structured methodology and parameters to analyse both soft and hard factors in assessing the most suitable market with the highest potential returns for the company.
Opening doors to enable access to challenging markets
Globally, a total of 33 countries were screened and a funnel of 13 and finally four countries were derived from the research in close consultation with the company. Despite the niche offering of the company where limited information was available and expertise was kept among a small group of persons within the field, Business Sweden was able to assist with introductions to the relevant decision-makers.
Apart from strategic research and analysis, the company also received recommendations on potential partners in order to form a consortia, often required in bidding for large projects where complementary offers, technical expertise and competences are required. The company has placed an offer within a government tender in Asia and is engaged in continuous discussion with other stakeholders for a similar initiative, in-line with its targeted growth strategy in high potential markets.