Sectra is a Swedish company and a global market leader within digital medical imaging, offering solutions for image capture, storage and sharing within radiology as well as pathology, cardiology, breast imaging and other disciplines across the clinical pathway. https://sectra.com/medical/
Sectra has been active on the Canadian market for several years, selling their products from their US office and seeing a high market potential for growth. With a goal to increase their focus and presence on the Canadian market, Sectra decided to incorporate in Ontario in 2017. This was done with the assistance from Business Sweden. Within just a year, Sectra has grown to a team of 5 employees. Business Sweden has continued to support Sectra after the incorporation with administration and full cycle book-keeping.
As with many companies entering Canada, Sectra decided to prioritize efforts in Ontario, the largest province in Canada with a population of 13.5 million, larger than all of Sweden. Each of Canada’s 13 provinces and territories has independent responsibility for their healthcare systems, leading to different stakeholders, decision-makers and healthcare structure in each of the provinces.
One of the key challenges for Sectra in Canada and many other healthcare companies is the lack of integration and communication. Primary care, hospitals, specialists, community care all work in silos each with independent decision makers. Managing and aligning the decision makers to gain sales requires building strong relationships which is done much more easily with local presence and staff, one of the key reasons Sectra is committed to a fully staffed and operational office in Canada.
The Canadian and Swedish healthcare systems show many similarities in structure and decision making, giving a sense of familiarity for Swedish companies doing business in Canada. Within digital health, Sweden is often ahead of Canada and has overcome many challenges Canada is facing today. Sectra, for example, has various case studies of helping share patient images not only between various healthcare providers in Sweden but also across country borders with Norway and Denmark. This experience is very interesting for Canadians who are facing similar needs to share patient images not only between local hospitals and clinics but also across province borders.
In the area of digital pathology, Sweden is ahead of Canada and has helped many laboratories going digital and thus benefit from the efficient sharing of images but also competences and resources as well as enhanced multidisciplinary collaboration. This is something Canada can learn from and rely on to move forward with digital pathology.
“Our years of experience with secure sharing of patient information between healthcare providers in the Nordics is extremely well regarded by Canadian stakeholders. We work with the local healthcare players not only as vendors but as long-term partners to find solutions and possibilities to advance the existing way of sharing information. As a Swedish company, we are recognized as having high-quality products and similar business culture- both factors strengthen our brand in Canada.” says Kjetil Nilsen, President of Sectra Canada Inc.
Sectra’s focus for growth is to continue to demonstrate local commitment and presence to existing customers, building the brand recognition in the key provinces of Ontario, British Colombia and Quebec, and s`tay focused on long sales cycles for future opportunities.
Business Sweden is happy to see Sectra’s strong growth in Canada which is a result of their customer-centric approach and highly innovative and qualitative products.