Nobel Prize series, a unique programme combining conference, lectures, roundtables and exhibition and aims to share the achievements and stories of Nobel Laureates with a global audience was held in Singapore for the first time in November 4 – 6, 2015. Business Sweden Singapore assisted Nobel Media and Nobel Museum in the Nobel Prize Series Singapore 2015, organized in partnership with Nanyang Technological University Singapore (NTU).
Tailored programme to achieve the best outcome
Every programme, delegation or event has its respective objective and the activities should be aligned in order to meet those. Nobel Media is an organization dedicated to spreading knowledge about Nobel Prize-awarded achievements in order to stimulate interest in science, literature and peace in line with Alfred Nobel's vision and legacy. As such, the activities within the 3-day programme in Singapore included a reception at the Swedish Residence, executive roundtable, press conference, public lectures, student engagements, exhibition at Art Science Museum and a gala dinner.
Planning and coordination in ensuring smooth execution
Business Sweden was able to advise and evaluate shortlisted venues and locations on behalf of Nobel Media given the contacts within the local network. The sites which included key venues in Singapore such as the National Gallery, Gardens by the Bay, Art Science Museum, Nanyang Technological University, Singapore Management University provided an avenue for conducive discussions and networking to take place.
The arrival of five Nobel Laureates to Singapore - Professor Wole Soyinka, Sir James Mirrlees, Sir Harold Walter Kroto, Professor Ada Yonath and Professor Stefan Hell – garnered significant attention and arrangements such as ground transfer, accommodation, wheelchair and mobility options were details that are small but important not to be overlooked. The event in Singapore received a lot of attention from Singaporean stakeholders of all spectrums – from government, academia, students and civilians and had succeeded in stimulating interest in science, literature and peace in line with Alfred Nobel’s vision.
“Business Sweden played an instrumental role in enabling us to access key persons and also in overseeing the entire programme in order to ensure a seamless outcome. Certain locations can be tricky and required many rounds of meetings and negotiations and having representatives on the ground on our behalf was key. In addition, there were countless details in carrying out events, such as time planning, local ground transfers, culture and customs, contacts and management for vendors and service providers that we were grateful to have assistance with” Lena Abrahamsson Lund, Nobel Media.