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Swedish pavilion shone in Istanbul Smart Grid and Cities Fair (ICSG) with the visit of Swedish Energy Minister

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Swedish theme was felt all over the place during the most prestigious smart grid and cities event of the calendar in Turkey (i.e. ICSG 2016). Business Sweden Istanbul Office ensured the strong Swedish presence in ICSG 2016 by securing an opening speech by Swedish Energy Minister H.E Mr. İbrahim Baylan, providing two Swedish panels and a pavilion reception to the congress program, having the most noticeable pavilion of the fair and providing exclusive marketing opportunities to the participating Swedish companies. As a result, 9 Swedish companies (Atlas Copco, Axis Communications, Digpro, Exeger, Metrum, Roxtec, TeliaSonera, Volvo Car Turkey, ÅF Consult) carried out discussion on lucrative deals in smart grid area in Turkey.

ICSG (International Istanbul Smart Grid and Cities Congress and Fair) is the most reputable platform in Turkey where decision makers from private companies and several Turkish ministers meet to determine the road map and investment plans within the smart grid and cities areas in Turkey. The congress and fair historically draws high interest from national media thanks to the minister-level attendance. The event gathers representatives of the stakeholders within smart electricity grids, gas grids, water grids, smart transportation systems and smart city technologies.

Starting with the privatizations of electricity distribution companies between 2008 - 2013, investments on smart grid area in Turkey rose considerably. Turkey is hoping to achieve investments of over $5 billion a year in the electricity sector through 2020 to support its primary goals of increasing capacity, extending and upgrading grids, increasing network efficiency, and integrating and managing new supply sources, and Turkish utilities are expected to invest $9.3 billion in grid upgrades and other smart grid investments during the next five years. The situation creates strong opportunity to increase Swedish exports to Turkey due to strong company base in Sweden within smart grid area. Before ICSG 2016, Business Sweden executed 2 delegations which targeted a similar business area in 2014 and 2015. Both delegations were successful and appreciated by the Swedish companies.

Together with the Swedish Energy Minister H.E. Mr. İbrahim Baylan’s decision to visit Turkey during ICSG 2016, Business Sweden decided to capture largest attention in the event to create maximum possible exposure for Swedish companies. The purpose of the delegation was to assist Swedish Companies in increasing their opportunity for concrete business by connecting the highest level representatives of their largest potential clients in Turkey. The goal was well delivered while several Swedish companies got significant business opportunities during high level meetings with Mayor of Istanbul Metropolitan Municipality, high level representatives of Turkish Ministry of Energy and Natural Resources, Energy Market Regulatory Authority, State Electricity Transmission Company and casual meetings with the representatives of electricity distribution companies and other municipalities during fair pavilion visits and high level reception organized by Business Sweden outside of ICSG program.