Gunnebo is a leading security equipment and system provider with services ranging from design and manufacturing to installation and maintenance. Business Sweden assisted Gunnebo in establishment of a liaison office, in 2009. Since then, Business Sweden in Turkey and Gunnebo have been in continuous contact, leading to successful collaborations on many occasions, such as high level delegations and a market analysis project on a niche customer segment for Gunnebo.
- Business Sweden, thanks to its expertise, is an indispensable companion on the Turkish market. Right from the beginning, Business Sweden’s consultants understood our goals and proposed solutions accordingly. Our establishment process was quick and smooth. Also, we gained valuable market insights thanks to Business Sweden’s market analysis, says Jacob Touma, Gunnebo's Regional Manager Middle East & North Africa.
From establishment to stakeholder management
As a first step, Business Sweden evaluated company establishment types in light of Gunnebo’s business objectives in the country. Next step was establishing a liaison office so that Gunnebo could jump start sales. For the first three years, Gunnebo chose to rent an office space within Business Sweden’s Istanbul office, which is located in one of the most prestigious business districts of Istanbul.
After the initial establishment stage, Gunnebo asked Business Sweden’s assistance to do a market analysis to get a deeper understanding of the competition and the customer profiles. The analysis served as an input for Gunnebo’s growth strategy in Turkey.
Today, six years after the initial contact with Business Sweden, Gunnebo’s security solutions are used by many public institutions and private enterprises, ranging from municipalities, shopping malls, banks and tube stations. Being able to offer integrated security solutions, Gunnebo is on the right track to grow further in Turkey.
- It is always a challenge to get reliable market data from desktop resources. The key to our success is our hands-on experience on the Turkish market which allows us to collect valuable information relying on our vast network, says Antoine Fanoun, former Trade Commissioner at Business Sweden’s office in Istanbul.