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Positioning Getinge Group as thought leaders

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Due to an increased cost focus in Dutch health care, purchasing/investment decisions, previously taken by clinicians and purchasing departments, are now made by hospital management and board of directors. Getinge Group felt the impact of this trend and experienced a need to strengthen their network and position as reliable partner towards these stakeholders

Business Sweden, together with Getinge Group, decide to engage with these stakeholders from a neutral standpoint, in an attractive setting and on a hot topic for the board members – value based health care. In cooperation with NVZ (the largest Dutch hospital association), Business Sweden organized a Dutch-Swedish executive seminar at the Ambassador’s residence on the topic value based health care – how to increase patient value.

The seminar created a platform for experience exchange between two high performing health care systems

Speakers were hospital managers from Sahlgrenska and Karolinska University Hospitals, Santeon Group, and representatives from ICHOM (Karolinska Institutet and BCG) Getinge Group contributed with the role of the industry through an opening speech and in a panel discussion on the way forward.

Board directors from over 20 Dutch hospitals were present and engaged in discussions with the key note speakers. Managers from Getinge Group had the opportunity to present their message and network with the executives during the evening. The seminar was followed-up with a new initiative targeting board directors of nursing homes.

”We were very satisfied with the event and look forward to create an annual executive platform to strengthen the intellectual and commercial exchange between the Netherlands and Sweden in the field of health care” says Jan van Megen, Chief Commercial Officer Continental Europe ArjoHuntleigh.