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Successful establishment of mystery shopping in Poland

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Daymaker, mystery shopping company, enters Poland to analyze its consumer market. Understand the local market was critical success factor. Business Sweden help was the key to success.

Daymaker is Scandinavia’s largest mystery shopping company that measures and analyzes the purchasing process between customer and salesman, from the moment the customer enters the store to purchase. The company’s goal is to improve the customer experience and thus the stores' profitability.

- My personal reason to invest in Poland was that I many times heard about my friends' dissatisfaction with customer relations in stores, says Sofia Valentin, CEO Daymaker Poland. I invited my good friend who is also the owner of Daymaker, Robert Eriksson, to Poland to show him what possibilities the country has. After the stay we noted that Poland has the potential, and that we should expand the business in the country. The only thing we didn’t have was the market information.

Good market understanding key to success

Business Sweden made a market check, where Daymaker could compare the Polish market with the Swedish home market. Afterwards the market check was complemented with meetings with few potential customers.

- To understand competition, pricing and to interview first potential customers was critical for us to put all our resources to establish on the Polish market. All answers to these kinds of questions were delivered by Business Sweden in its Business Opportunity Project.

- We also had been given a number of customer meetings scheduled and to which we sent quotes afterwards. To meet the customers in such an early stage made us convinced that this concept could actually succeed in Poland.

Daymaker has developed very positively since participation in the Business Opportunity Project. After 4 years on the Polish market the company employs 16 persons.

- The results of the project and Business Sweden's performance were above expectations. We had very good communication and during the work we were also supplied with practical help on Legal and financial issues, which made the launching operations in Poland easily and quickly. Should we decide for further expansion abroad, we can definitely think of making use of Business Sweden’s services again, Sofia concludes.