WaterVision is a Gothenburg-based environmental group whose bestseller is their water purification product, SIPP, which makes power companies’ emptying of so-called transformer pits environmentally safe. SIPP is the standard among Swedish power grid companies and is now exported to Germany, United Kingdom, Ireland, Norway and Australia.
Together with Business Sweden, WaterVision made their first survey of the Australian market, followed by pitch meetings with potential clients.
- With the support of Business Sweden, we could conduct a larger analysis of business opportunities and therefore we have been able to work more strategically with our customers, says Jan-Eric Nilsson, CEO at Industriarmatur, one of WaterVision’s three companies.
The right contacts important
Jonas Lindholm, Market UnitManager at Business Sweden, responsible for Australia and the Pacific, has worked with WaterVision since 2008 and helped them to gain ground in the Australian energy market. Interest in the SIPP has turned out to be great and the hope is to continue the expansion.
- It is difficult for a small business from Gothenburg to reach the right managers at major international power companies. But with the support of Business Sweden this was made possible. WaterVision has every chance of succeeding. It is an extremely exciting company with currently no existing competition. With a technological edge and a smart proactive business thinking, their global expansion has just begun says Jonas Lindholm.