Marketing Manager Lars Ruuth explains: “While SKF is known in the Mining industry for providing high-performing bearings, we have a lot of work to do to become recognized for our Services & Solutions offerings. Over the years, SKF’s focus has shifted from being a component & spare part manufacturer to a leader in providing rotational equipment performance. The Swedish Canadian Mining Initiative was a great opportunity to meet C-level executives in the Canadian mining industry and making new connections for this side of our business.”
It is easier to market your offers when you have a success story to tell – SKF Canada recently assisted Rio Tinto Iron Ore Company of Canada with an improvement project resulting in $44 M Canadian dollars in annual savings. C-level executives with mining companies are used to big numbers so it is not easy to get their attention – but this number is big enough to raise their interest, especially after they learned that the cost for services was 1/10 of the savings and payback was counted in weeks rather than months.
Business Sweden was instrumental in creating a seminar with the right topics – and supporting subject matter experts – to attract key decision makers from several of the leading Canadian Mining companies such as Agnico Eagle, Barrick Gold, Glencore, GoldCorp, Hudbay minerals and Vale to name the big ones. The support and presence of Sweden’s Deputy Trade Minister Oscar Stenström and Sweden’s ambassador to Canada Per Sjögren sent a strong message that Sweden and Swedish companies places great importance in working with the Canadian mining industry.
“It has only been a few weeks since the event, so we have not yet secured significant business with the new connections made, however I am very confident that our investment in the Swedish Mining Initiative will yield great returns for SKF Canada”, Lars Ruuth concludes. “We look forward to continuing to work with Business Sweden to further expand our relationships with Canadian miners”.