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Strong demand for energy-saving lighting solutions in Italy

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Aura Light’s smart lighting solutions have aroused interest in Italy where electricity prices are high. Several large companies in Italy now use lighting from Aura Light.

Aura Light sells sustainable solutions that help business customers to reduce their costs, energy consumption and environmental impact among all industries, schools, warehouses, tunnels and hospitals. The company also gives advice on how customers can review their existing lighting solutions and reduce their energy consumption - a niche that makes them unique in the industry.

high Energy prices create demand

In Italy, where energy prices are high, there is a great demand for energy solutions to reduce electricity costs. Together with Business Sweden, Aura Light has sold their products and services to large companies such as Dayco, Denso, Electrolux and Iveco.

– It is a challenge to gain confidence in a new market where you are a relatively unknown company. Business Sweden has helped us to establish relations with key customers by getting in contact with the right people high up in the organisations, says Ulrik Bertelsen, Regional Director for Southern Europe at Aura Light.

Door opener to Italian companies

In the cooperation with Aura Light, Business Sweden’s role is to support sales efforts and to serve as a door opener to Italian companies. Several deals have been made with companies with large facilities. One of the next goals is to sell lighting solutions to Barilla and Fiat.

-Italy is a market thirsting for innovative solutions and energy-saving products. Aura Light has found an interesting niche, they have both a consultative role and products with unique properties. There are many opportunities to do more business in the Italian market, says Kristofer Svartling, Trade Commissioner at Business Sweden in Milan.