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Internationalisation through digitalisation

23 August 2016

How digital is your business?

Sweden is a country with a high digital maturity, well-developed infrastructure and good access to digital competence. The small and mid-size companies however shows a disquieting low level of maturity when it comes to exports, according to Business Sweden’s report “Internationalisation through digitalization”.

Today, most companies have a webpage to market their products and services, and many companies combine their physical store sales with e-commerce. But, as soon as a company starts selling beyond the domestic market there is demand of local prerequisites knowledge, regulations and preferences. Most often, the whole business model needs to be adjusted to meet new digital conditions.

According to Business Sweden’s report “Internationalisation through digitalization” Swedish companies have a relatively low digital maturity, and only every other small or medium sized company has the right digital competence. The reason is lack of personnel with adequate knowledge, and difficulties to fund a digital strategy.

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