Succeeding in the world’s largest e-commerce market
Business Sweden’s report “Succeeding in the world’s largest e-commerce market” provides an in-depth look at China’s unique digital marketplace and offers guidance for small & medium sized Swedish companies that are looking to enter the B2C e-commerce market in China.
EXPLOSIVE GROWTH IN E-COMMERCE A REALITY
Chinas e-commerce market is booming. As the largest online market in the world, China represented 40% of all e-commerce globally in 2016. Furthermore, 70% of domestic retail growth in China came from online channels during that same year. Online shopping has simply become the norm in China for many consumers and product categories.
BUSINESS SWEDEN'S SIX FUNDAMENTALS FOR ONLINE SALES IN CHINA