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Vietnam Consumer Market: Trends and Opportunities

Vietnam is the fastest growing retail market in South East Asia, driven by increased income, changing life styles and consumer behavior. Many opportunities have been identified in both B2B and B2C forms, rooting from interest in Western / Nordic style and demand for safe and natural products.

This report presents the landscape of Vietnam’s consumer market, from the market size, demand drivers, distribution channels, key consumption products to opportunities for Swedish companies and key success factors.

Document information
Date: 6 Feb 2018
Size: 1.4 MB(pdf)