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USA: Distributor Evaluation

Many small and medium-sized Swedish companies enter the US market with the help of distributors. However, at times when partners' interests do not always coincide, it may be challenging to succeed. Companies often want distributors to be proactive with sales as well as support and often it is difficult to achieve set goals, and to improve unproductive partnerships.
Document information
Date: 17 Aug 2015
Size: 1.3 MB(pdf)