As the already competitive American retail market continues to intensify, retailers need to find ways to stand out from the crowd. Simultaneously, American consumers are increasingly demanding retail options that split the physical/digital divide, facilitating the convenience and relative benefits of both on- and offline shopping.
Although augmented reality (AR) is a hyped technology that can seem dubious in its usefulness, breaking through the buzz provides insight into how it offers tangible business value for retailers while satisfying consumer needs.
Business Sweden has identified five types of AR projects that provide maximum impact for retailers across the customer buying journey. Whether you're a Swedish retailer looking to attract new American customers or a 3rd-party provider looking to support existing retailers, the opportunities for successful AR implementation are clear.
Click the link below to see how you can support the AR revolution in American retail.