A study conducted by Business Sweden shows that Swedish small and medium-sized enterprises (SME) often find entering the Asian market challenging because of the long distance, cultural differences and own bottlenecks in terms of limited resources. Business expansion in the region is perceived risky and tends to be opportunistic, with the majority of SMEs thereby missing out on the large untapped potential in APAC. If the Swedish companies approach the new markets in APAC region with better knowledge and preparations, there are ways to reduce risks and maximize the opportunities.
The study has covered three areas:
- Challenges facing SMEs wanting to establish sales in Asia
- Case-based insights from established SMEs in the Asian markets
- Key success factors from SME when establishing sales in APAC
Read our recommendations for accelerating sales in APAC here.