It is becoming evident that success strategies that brought Swedish industrial companies a lot of success in China will no longer be sufficient going forward.
Business Sweden’s study on the development in the Chinese Industry “How to win in the New Normal of Chinese industry” is based on the collective China experience of 15 leading Swedish companies along with the insights from Business Sweden’s everyday consulting on strategic market growth in China.
Examples of areas highlighted in the study are:
- Market situation in the Chinese industry with less investments, over-capacity, buy domestic drive and stronger local competition
- Industry market dynamics, pinpointing challenges for multinationals when the pressure increases on the Premium market
- Strategic measures required for longer term success in the Chinese industry, e.g. holistic innovation agenda, strategic market partnerships and acquisition led expansions into the mid-market