With 690 million smartphones users and counting, the nation’s increasingly tech-savvy consumers are changing the rules of engagement both online and in physical stores. How can Swedish companies get a foothold in this vast and supercharged retail landscape?
This report reveals what makes Chinese shoppers tick based on a survey of 1,500 consumers in Beijing, Shanghai, Shenzhen and Guangzhou. The report covers the most important market dynamics and presents six key insights – from the role of omni-experiences to mobile payments and influencers.
Get the latest thinking on China’s retail transformation with survey results and tips from local experts.