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China: Inside the minds of China's consumers

Did you know that 81 per cent of shoppers in China’s top four megacities consider other people’s opinions before buying a product? China is on track to become the world’s largest retail market.

With 690 million smartphones users and counting, the nation’s increasingly tech-savvy consumers are changing the rules of engagement both online and in physical stores. How can Swedish companies get a foothold in this vast and supercharged retail landscape?

This report reveals what makes Chinese shoppers tick based on a survey of 1,500 consumers in Beijing, Shanghai, Shenzhen and Guangzhou. The report covers the most important market dynamics and presents six key insights – from the role of omni-experiences to mobile payments and influencers.  

Get the latest thinking on China’s retail transformation with survey results and tips from local experts.

Document information
Date: 20 Nov 2019
Size: 950.6 KB(pdf)