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China: How to register your trademark in China

Registering your trademark means protecting you from having other Chinese brands using your name or logo. Trademark laws in China apply the so-called "first-come-first-serve" policy, which means that anyone who registers a name or logo in China first, have the right to use it in China regardless of global trademark rights. We recommend all Swedish companies with expansion plans in China to register its trademark and Business Sweden can happily support. Learn more about the process and considerations of registering a trademark in China in the downloadable report.