Alibaba and Business Sweden would like to cordially invite you to an exclusive half-day workshop tailored to give a hands-on approach to understanding and accessing the online market in China. We will present the necessary tools that will help you chart out a path ahead on the online Chinese market.
China is the world’s largest e-commerce market and offers substantial opportunities for Swedish companies. Understanding the online landscape in terms of the different platforms and services is a key step to leveraging its potential.
As part of this seminar, Business Sweden will provide an overview of the different online platforms in China and give an insight into the key building blocks to developing your own online strategy.
Alibaba representatives from the International Business Development Team in London (EMEA HQ) will be onsite to give you an overview of how to access the Alibaba platforms in China but also give an overview on how you can leverage their platforms to expand in Asia. Furthermore they will present the practicalities of setting up your presence online and how to find a suitable partner. The day will continue with industry-specific break-out sessions to discuss the particular aspects of setting up an online shop for your product segments as well as individual one-to-one sessions.
We aim to make this seminar tailored to the participants and companies attending. Hence, we would appreciate your answers to a brief questionnaire which will be sent out prior to the seminar.
08.30 - 09.00 Registration
09.00 - 09.30 Elements of an online China strategy by Business Sweden
09.30 - 10.00 The Asia Opportunity by Alibaba
10.00 - 10.15 Coffee break
10.15 - 11.00 The key aspects to working with a Tmall Partner
11.00 - 12.00 Industry-specific breakout sessions
13.00 - 17.00 One-to-one sessions (pre-booked)
Please let us know your interest and availability to participate by registering below at the latest by 22nd August.