For the first time Business Sweden is organising a pop-up store for Swedish fashion brands. From February till the end of April, nine Swedish Fashion brands will have the possibility to sell and promote their products directly to consumers. In addition to this the brands will have the chance to meet with buyers, agents and other possible partners which will give them an opportunity to establish local presence.
The pop-up store will be located at Raadhuisstraat 35 and is a joint-venture together with the local entrepreneurs behind the The Pelican Store which is located next door. The participating Swedish brands are Baumgarten Di Marco, Bravur Watches, House of Dagmar, Kerber, Maska, New Black, Nude of Scandinavia, Palmgrens as well as Whyred.
A number of events, all with different target groups, will be organised together with Team Sweden. Among others the exhibition of the Swedish Institute (SI) on Swedish Fashion and Design will be presented, and different seminars are planned to be held. The Swedish Embassy will also organise yet another follow up of their earlier well-attended Re-dress cloth swapping events during the opening hours of the store to attract even more visitors and customers to the store. Read more
If you are interested to know more about this or similar activities, in the Netherlands or elsewhere, please contact: