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13 Jan - 16 Jan Florence, Italy

Swedish Fashion goes Pitti Uomo

The January edition of Pitti Uomo will have Swedish menswear excellences as its focus. Business Sweden in collaboration with Pitti Uomo will present the Swedish fashion brands selected by Pitti Immagine Uomo in a common area called “Swedish Selection” that will give the participating brands high visibility to both PR and buyers.

Pitti Uomo is one of the most important international events for men's fashion, with participants from over 20 countries. The fair will be attended by some of the most important buyers in the world coming from major fashion houses and department stores as Le Bon Marché, Harrods and Rinascente.

To participate at Pitti Uomo represents a unique opportunity for the Swedish fashion brands to increase their visibility worldwide, attract the attention of specialized media and build up their contact network. It is also a great opportunity to promote Sweden as a major fashion country and the Swedish excellence in men's fashion under one roof.  

Short info about Pitti Uomo the 13-16 January 2015

  • Pitti Uomo is one of the main international men´s fashion fairs
  • Over 21,000 buyers globally from some of the major department stores 
  • The latest excellence of Italian and international men's fashion 
  • Showcases from the latest trends in men's fashion 
  • Participation of the international specialized press and men's fashion magazines 
  • The opportunity to make contacts with various manufacturers

Read more about Pitti Uomo here

Further information
For more details about the Swedish participation at Pitti Uomo, please register below by logging into / creating an account and we will contact you as soon as possible, or contact directly:

Ulrika Hoonk
Business Sweden in Italy
E: ulrika.hoonk@business-sweden.se

The registration for this event is overdue. Please contact us for more information.

For more information

Ulrika Hoonk
Business Sweden in Italy
T: +39 02 863 982 05
M: Ulrika Hoonk