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26 Sep - Deadline for registration

Purchasing collaboration with Belgium's leading retail group

Together with Business Sweden, Belgium’s leading retailing group, Colruyt Group*, is searching for Swedish products and suppliers with focus on toys, gaming & multimedia, prenatal & baby and home & household, for their three retail concepts DreamLand, DreamBaby and Collishop.be.

DreamLand – Toys and entertainment for children up to 14 years old

Dreamland focuses on children between the ages of 0 and 14 and their families. Their offering consist of the latest market trends and besides toys, book, bags, rucksacks and great knick-knacks, they also offer multimedia and gaming. DreamLand has 30 stores in Belgium and 2 in France, combined with an online store that has an ever broader product range and nearly 300 collection points.

DreamBaby – Everything for parents and their baby up to 24 months

DreamBaby is intended for young parents and their babies from the start of pregnancy up to the child’s second birthday. The ambition is to be the natural choice for all parents, why DreamBaby also focus on providing advices and support around the pregnancy. DreamBaby has 11 stores in Belgium, combined with 17 departments in the DreamLand stores and an online store with no less than 1 600 items as well as a popular online baby gift registry.

Collishop.be – Everything for the home and family

Collishop offers great product ranges, such as Cooking & Dining, Household & Storage, Bed & Bath, Wellness & Care, Terrace & Garden, Sport, Travel & Spare time and Games. Collishop has over 20 000 non-food items that is purchased online and collected at Colruyt and Okay grocery stores.

Focus on consumers and professional clients. For the professional clients, Collishop have Collishop Professional, a brand that offers an exclusive B2B product range apart from the standard offer.

Purchasing collaboration in three steps

The purchasing collaboration is executed in three steps and is a time and cost efficient way of entering the Belgian market.

  • Step 1: Business Sweden presents your company to Colruyt’s buyers

  • Step 2: Individual meeting and business discussion

  • Step 3: Selected suppliers will be offered a test sales period within Colruyt’s retail network

Deadline for registration is the 26th of September, 2014.

Further information about the collaboration

If you're interested in knowing more about the collaboration with Belgium's leading retail group, please contact: 

Malin Steendam
E: malin.steendam@business-sweden.se
T: +31 70 302 20 54

*Belgian retail group that is managing retail chains and wholesale in the area of food, toys, mother & baby and household goods. In 2013 the group had a turnover of approximately 8.6 billion euro and employ over 25 000 individuals. The group is headquartered in Halle, south of Brussels and has operations in Belgium, France, Luxembourg and the Netherlands. 

In collaboration with:

Logos Dreamland, dreambaby, Collishop

Further information

Malin Steendam
Business Sweden
E: malin.steendam@business-sweden.se
T: +31 70 302 20 54