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25 Jan - 27 Jan Stockholm

Opportunity to join the Swedish shop at Ocado – the largest dedicated online supermarket in the world

Business Sweden in the UK is the initiator for a Swedish “shop-in-shop” at Ocado.com running since the Autumn of 2012, with 160 Swedish products currently listed that in 2013 generated sales of over £ 1 million. Ocado sees great potential for the shop to increase in size and value, and therefore comes to Stockholm in January to explore and meet with more potential Swedish suppliers.

The Swedish shop is one of the best performing shops on the entire Ocado website (including the French, Indian etc.). The shop exceeds sales targets and shows yearly sales of more than £1 million. Average of 1300 consumers is visiting the shop every week and there has been an extensive coverage in traditional and online media. You can visit the Swedish shop here: www.ocado.com/swedish

Ocado is looking to expand the shop and is on the search for more Swedish brands to include


What does a listing at Ocado include?

  • Suppliers chosen will be listed at Ocado and featured in the Swedish shop
    • The Swedish shop is running for 12 months
  • The products will be present in the Swedish shop and in the relevant category at Ocado’s website
  • Ocado and Business Sweden are planning marketing activities and campaigns to attract visitors to the shop
    • Suppliers will be invited to take part of activities such as Swedish Midsummer, Fika, Crayfish, Christmas

What will I get out of a listing at Ocado?

  • Initiate and drive sales in the UK as well as to grow your brand presence in the UK
  • Create a reference case for the UK market to use as a sales pitch for other UK retailers
  • Reach-out to the Swedish population in the UK
    • Estimation +100,000 Swedes in total

Take the opportunity to capitalise on the already established interest for Swedish food at Ocado!

Deadline for registration is January 9. For further information and to sign up, please download an invitation by registering below, or contact:

Christina Ahlner, Business Sweden, christina.ahlner@business-sweden.se
Sara Karte, Business Sweden, sara.karte@business-sweden.se

The registration for this event is overdue. Please contact us for more information.