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05 Feb - 10 Feb Taipei, Taiwan

Taipei International Book Exhibition

Business Sweden will arrange a Swedish national booth in Taipei International Book Exhibition (TIBE) and invite the Swedish book publishers (both for children and adult) jointly participate to strengthen the Swedish presence.

A one-stop location for Swedish publishers to meet with Taiwanese and Asian publishers

Sweden is known internationally for Children’s literature and illustration and Asia is the rising market. Taiwan has high acceptance of translated international publication thus becomes a market tester and trend-setter in the Chinese-speaking world. The Taipei International Book Exhibition (TIBE) is recognized as one of the most vibrant and active book fairs in Asia and Chinese- speaking writers and publishers in this region and around the world consider TIBE the hub for Chinese-language publishing and rights negotiation.

In addition, the largest retail and English language publications and translation materials bookstore chain in Taiwan contacted Business Sweden and interested to purchase Swedish Children’s picture books. Also, the first time in history a Taiwanese illustrator Jimmy got nominated in The Astrid Lindgren Memorial Award of 2014. The attention from the local media about the award has been well noted. The above two examples proves the high local interest about Swedish children’s’ books.

In order to facilitate the Swedish books penetration to the Asian markets. Business Sweden will arrange a Swedish national booth in TIBE and invite the Swedish book publishers (both for children and adult) jointly participate to strengthen the Swedish presence.

Facts about Taiwan book market

  • Annual gross sales: US $1,6 billion; Number of copies sold: 84,5 million
  • Publishing houses: around 15.000; Annual imports of foreign books: US$ 104,9 million
  • Percentage of Translated Titles: 60% (estimated)
  • Percentage of Translated Titles in Children and Teenager Genre: over 40% (estimated)
  • Genre of top sellers in Taiwan: Health, Mind & Body, Thriller, Business& Finance, House& Garden, Comics& Graphic Novels, Humor, Food& Drink

Facts about TIBE, 2013

  • More than 508,000 visitors in 6 days
  • 423 international publishing houses from 70 countries
  • 483 right centre (meeting room) reservations
  • 1,123 events for visitors and professionals

What to get?

  • Titles display in the Swedish pavilion in the book fair
  • Different packages selection (details in the next page) which requires or does not require your physical presence in the book fair
  • 3-5 meetings on site with major Taiwanese publishers and the leading book chain
  • Collection of business cards for trade contacts and a post-event report

Last date of registration is 15th of January 2014. For more information please register your interest below or contact: 

Coka Liu
Business Sweden in Taipei
E: coka.liu@business-sweden.se
T: +886-2-27576573 #12

The registration for this event is overdue. Please contact us for more information.