The U.S. is the world's largest market for apparel, and it is expected to grow even more in upcoming years. Most of the largest apparel companies in the U.S. are American – but there is still room for foreign brands in all segments, including the smaller ones. Large metropolitan areas offer the best potential for most Swedish fashion companies.
A study by Business Sweden reveals that some of the key success factors when entering the U.S. market include investing enough time and resources on the market entry, to adjust collections, marketing and channel strategy to the new market, to prepare for the differences in business culture, and to choose business partners with care. Exhibiting at a trade show is a good way of creating attention for your brand, and strengthening your network. By being part of a Swedish pavilion you would be able to enjoy the benefits of increased floor visibility, and marketing, not to mention support with the practical setup and increased onsite support.
Project is the premier contemporary fashion event held during the trade show Magic in Las Vegas, exhibiting men’s and women’s advanced contemporary, premium denim and designer collections. Project presents a series of lifestyle destinations in a single location, each merchandised to create an environment of exploration and commerce. The trade show also offers the digital platform ‘Shop the Floor’ for continuous commerce, content and connections between buyers and brands.
Business Sweden is organizing a Swedish Pavilion during Project in February 2015 with the objective to create a joint platform for 7 to 12 Swedish fashion companies aiming to target over 30,000 retailers from the U.S. and globally and to introduce them to the U.S. market, as well as to suitable U.S. actors who can support their U.S. establishment or expansion. buyers representing some of the most known department stores in the U.S. and globally, such as Bloomingdale’s, Fred Segal, Neiman Marcus, Nordstrom, and Saks Fifth Avenue as well as Barneys Japan and Galeries Lafayette Beijing among others. General and specialized retailers and online platforms and stores are represented such as Revolve Clothing, Need Supply Co, Amazon and ASOS.
For more information or if you are interested in participating please contact:
Asli Sungur at Business Sweden in U.S.A
T: +1 312 781 62 46