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Preliminary Programme during the days in Tokyo and Seoul


10:00-19:00 Showroom is open for specially invited key industry people

Target audience: buyers, distributors, retailers, press etc.

11:00 Opening ceremony of the Sweden Kids Week Showroom
Target Audience: Key industry players, including power bloggers, related press

19:00 VIP Reception at the Ambassador’s Residence (TBC)
Target audience: Industry professionals, opinion leaders and company specific invited guests

Saturday & Sunday

10:00-19:00 Showroom is open to the general public

Target audience: end-customers, families etc.