10:00-19:00 Showroom is open for specially invited key industry people
Target audience: buyers, distributors, retailers, press etc.
11:00 Opening ceremony of the Sweden Kids Week Showroom
Target Audience: Key industry players, including power bloggers, related press
19:00 VIP Reception at the Ambassador’s Residence (TBC)
Target audience: Industry professionals, opinion leaders and company specific invited guests
Saturday & Sunday
10:00-19:00 Showroom is open to the general public
Target audience: end-customers, families etc.