The popularity for Swedish kids and baby products in Japan and South Korea has boomed during the last years. This offers many opportunities for Swedish companies on these huge, trendsetting and high-value markets.
In Japan and Korea, Sweden is famous for creating high quality, attractive and safe baby and kids’ products with designs that are very compatible with the existing market preferences. The consumers are regarded as the most sophisticated consumers in Asia with high average spending on baby and kids products which further strengthens the potential for Swedish products on the market.
The Sweden Kids Week concept is centred around an ideally located showroom where participating companies will have a dedicated exhibition area. The showroom will have a kid’s focused theme and be decorated accordingly. In conjunction with the showroom a number of events with invited guests will take place to further promote and introduce your company to key stakeholders in Japan and Korea.
Please read the preliminary programme for Sweden Kids Week Tokyo and Seoul here.
For further information, please contact:
Claire KimBusiness Sweden in South KoreaClaire.firstname.lastname@example.org+82 70 4713 5909
Axel BrangenfeldtBusiness Sweden in South KoreaAxel.Brangenfeldt@business-sweden.se+82 70 4713 5903
Martin KoosBusiness Sweden in JapanMartin.Koos@business-sweden.se+81 3 5562 5014