Germany is curious about news and trends in Swedish fashion - both established brands and upcoming rookies. Still, entering Germany market remains difficult for many companies. The main challenges are to reach buyers of the dominating warehouses and retailers, to reach a sufficient sales volume on a highly fragmented market, and to find the right niche and market positioning against highly critical consumers when it comes to valuing trends and quality against functioning and price. There is high competition for both buyers and consumers’ attention, and it is difficult for Swedish companies to stand out in the crowd. Hosting a press breakfast, we create a scene for German press and buyers interested in Swedish Fashion.
Two times a year, Berlin is transformed into an international platform for fashion
Berlin is ranked Top 7 in the world as a Global Fashion Capitol
Berlin Fashion Week typically not a buyers fair
To participate or for more information, please fill in the form below: by logging into / creating an account, or contact us directly:
Sofia LindqvistT: +49 30 893 60 611M: email@example.com
Stella FaberT: +49 30 893 60 622M: firstname.lastname@example.org