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19 Jan - 20 Jan - To be decided

Press Breakfast for Swedish Fashion during Berlin Fashion Week January 2015

During Berlin Fashion Week in January 2015, Business Sweden will organize a Press Breakfast for Swedish Fashion brands. Press and buyers will be invited to a breakfast and minifair where our Swedish brands will exhibit their key pieces. Our goal is to draw attention to Swedish Fashion in Germany and offer Swedish companies an opportunity to maintain and create new contacts within the German fashion and apparel market.

Germany is curious about news and trends in Swedish fashion - both established brands and upcoming rookies. Still, entering Germany market remains difficult for many companies. The main challenges are to reach buyers of the dominating warehouses and retailers, to reach a sufficient sales volume on a highly fragmented market, and to find the right niche and market positioning against highly critical consumers when it comes to valuing trends and quality against functioning and price. There is high competition for both buyers and consumers’ attention, and it is difficult for Swedish companies to stand out in the crowd. Hosting a press breakfast, we create a scene for German press and buyers interested in Swedish Fashion.

About Berlin Fashion Week

Two times a year, Berlin is transformed into an international platform for fashion

  • 270 000 visitors and among them fashion enthusiasts, buyers, trade experts and press

Berlin is ranked Top 7 in the world as a Global Fashion Capitol

  • Design and fashion industry experience fast growth, and today Berlin host 2230 companies and 18 500 employees

Berlin Fashion Week typically not a buyers fair

More information about the Press Breakfast for Swedish Fashion during Berlin Fashion Week

To participate or for more information, please fill in the form below: by logging into / creating an account, or contact us directly: 

Sofia Lindqvist
T: +49 30 893 60 611
M: sofia.lindqvist@business-sweden.se

Stella Faber
T: +49 30 893 60 622
M: stella.faber@business-sweden.se

The registration for this event is overdue. Please contact us for more information.

More information

Sofia Lindqvist
T: +49 30 893 60 611
M: sofia.lindqvist@business-sweden.se

Stella Faber
T: +49 30 893 60 622
M: stella.faber@business-sweden.se