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Swedish Fashion goes New York - Preliminary programme


Get showcased to key U.S. fashion players

  • An overview of your brand, collection and company profile will be presented to each participating U.S. actor. Based on interest and availability, individual meetings will be booked for you in advance to be held on November 4th and 5th


Get introduced to the U.S. market

  • By popular demand, we start with a morning session on the more technical requirements and export procedures related to sales of apparel in the U.S., such as labeling, customs, logistics, payments and contracts

  • A recent study on the U.S. apparel and fashion market, describing how the U.S. fashion industry is structured, what to consider when entering it, and the learnings from other Swedish brands, will be presented, and handed out

Meet the industry players 

  • The key fashion industry players from New York will participate in a panel discussion to shed some light on the U.S./NY fashion scene, on the success factors and pitfalls of entering the market, working with partners, building your brand etc.

  • Swedish brands with experience of entering and growing on the U.S. market will share their experiences and learnings


  • After the morning sessions there will be a chance to meet and informally talk to the participants during a networking lunch

Get individual meetings with the key U.S. fashion players 

  • One-to-one meetings with U.S. fashion players where you get to deepen the dialogue, show your collection, and discuss your U.S. plans. The meetings will be set up for you by Business Sweden, according to the ‘Get showcased..’ section above


  • A social evening event organized by the Swedish Institute for you to follow up informally and meet industry people


  • Continued one-to-one meetings as described in the ‘Get individual meetings..’ section above