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04 Nov - 05 Nov Stockholm

Swedish Fashion goes New York - Matchmaking and U.S. entry event

Business Sweden is planning a matchmaking and U.S. entry event this fall with the objective to create lasting relationships between Swedish and U.S. companies within the fashion industry. The purpose is to introduce select Swedish companies to the U.S. market, as well as to suitable U.S. actors who can support the U.S. establishment or expansion.

Swedish Fashion in the U.S.

The U.S. is the world's largest market for apparel, and it is expected to grow even more in upcoming years. Most of the largest apparel companies in the U.S. are American - but there is still room for foreign brands in all segments, including the smaller ones. The large metropolitan areas offer the best potential for most Swedish fashion companies. New York is one of those large metropolitan areas, and is considered to be the fashion capital of the U.S. New York is not only the largest retail market in the U.S, it also headquarters’ more than 900 fashion companies, and holds one third of the national fashion wholesale market. New York is a city of opportunities, talent, and competition.

A study by Business Sweden reveals that some of the key success factors when entering the U.S. market include investing enough time and resources on the market entry, to adjust collection, marketing and channel strategy to the new market, to prepare for the differences in business culture, and to choose any business partners with care. In our contact with Swedish fashion companies; one of the main challenges that have been brought up is the difficulties in finding the right partner. Whether it is a distributor, PR- or sales agent, a showroom or a retailer, finding a suitable partner, without  being present locally or having own personnel, often proves to be a major challenge.

Matchmaking and U.S. entry event in Stockholm

An exclusive group of key fashion industry players will come from New York to Stockholm, to meet the best of what Sweden has to offer when it comes to fashion. Are you one of those?

Join us for two days of focus on the U.S. fashion industry. You will learn more about the more technical aspects of entering the U.S. market, you will get to listen to some of the key New York fashion players share their insights about the industry and how to enter it, and you will get individual meetings with them where you get to deepen the dialogue.

If you are interested in the U.S. fashion market, this is the event for you.

DATE: November 4-5, 2013

LOCATION: Stockholm, Berns Salonger, Spegelsalen


For small / midsized companies (<250 employees and sales <50M Euro):

SEK 5,900 / company (max. two persons)
Flight, ground transportation or other travel arrangements are not included
Click here to register if you are a small/midsized company

For large companies (>250 employees or sales >50M Euro):

SEK 11,800 / company (max. two persons)
Flight, ground transportation or other travel arrangements are not included
Click here to register if you are a large company

The seminar is open for media on November 4, 8:30 – 10:30 AM. 

In partnership with

Logo Consulate General of Sweden and Swedish Institute

Swedish Fashion goes New York

We are proud to present Swedish Fashion Goes New York - part of a collaborative initiative between Business Sweden, The Swedish Institute and Ministry of Foreign Affairs, with the mission to plug Sweden as a land of creativity and influence decision-makers and opinion leaders worldwide.

Further information

Vivianne Gillman
Business Sweden

P: + 1 212 507 9003