The seminar focuses on the economic situation in China and India. Industrial sectors that are of particular interest will be highlighted, such as ICT, medical technology, industrial equipment and environmental technology.
We have interviewed 30 successful small companies and their lessons learned in China and India are presented at the seminar. Based on concrete examples of companies that have been successful in these markets, we inform about success factors for market entry. Key factors emphasized are the importance of innovation, adaptation of the product offering, local presence, the choice of partners and endurance.
Similarities and differences between the countries will be discussed with regards to the current economic situation, competitive industrial sectors and specific success factors for your business. The seminar will feature presentations from managers from Business Sweden China and India, and there will also be time for interaction and questions.