You are invited to participate in the Swedish Food Delegation to Mainland China and Hong Kong headed by Mr. Sven-Erik Bucht, Minister for Rural Affairs, 23 – 27 November. The Delegation is organized by Business Sweden in cooperation with the Ministry of Enterprise and Innovation, the Swedish Embassy in Beijing and the Swedish Consulate General in Hong Kong.
The participants in the delegation will be given the opportunity to visit three strategic important cities; Beijing, Hong Kong and Shanghai. Through a mix of meetings with key stakeholders and governmental agencies from national and local levels, study visits, seminars and B2B meetings, Swedish companies have the opportunity to present their products and build a foundation for future business with Chinese actors from both public and private sector.
- 23 – 24 November, Hong Kong
- 25 November, Beijing
- 26 - 27 November, Shanghai - optional
Invitation, registration details and preliminary program
With a wealthy population of more than 7 million and a significant tourism industry (over 60 million visitors in 2014), Hong Kong is a substantial and high-value market for all kinds of food products. Hong Kong is also a stylish ‘shop window’ for attracting the attention of over 40 million mainland China tourists who visit each year.
Due to minimal domestic agricultural production and a small food processing industry, Hong Kong is a food import-dependent market with over 95% of its food supply imported. Hong Kong is also a trading hub for re-exports into mainland China, Macau and other neighbouring markets in Asia, the city is an ideal test bed and launch pad for brands into Asia.
The Hong Kong program will provide the delegates an overview of the Hong Kong food market and import regulations, as well as opportunities to meet with potential local partners.
The Chinese food market is growing steadily and is expected to reach 7 trillion RMB within the next five years. In addition there are booming sub-segments like online food where domestic players are investing heavily. Chinese consumers have a strong preference for imported food partly due to reoccurring domestic food scandals, growth of the middle class, changing preferences and consumption needs. Chinese companies are now actively looking for foreign foods to match this growing demand and have expressed an interest for Swedish products.
The full-day in Beijing will give an introduction to the mainland China market and current trends. The focus for the programme in Beijing will be on macro level. The additional day in Shanghai will focus on B2B meetings and will be an opportunity to further examine these business opportunities.
Welcome to join the delegation! Please register your interest below and we will get back to you as soon as possible with further information regarding the program in Hong Kong, Beijing and Shanghai. A detailed program for the delegation will be sent out in due course.
Organized by Business Sweden in close cooperation with: