One of the market entry strategies employed by Swedish SMEs is the use of an American distributor; however, their interests may not entirely align with those of the Swedish company. Companies frequently want distributors to sell more proactively, provide increased support, and they may not have a way out of unproductive relationships.
This seminar aims to explain how to mitigate these concerns through market feedback gained in interviews with U.S. distributors and Swedish companies active in the U.S.
Business Sweden invites you to take part in a seminar on U.S. distributors to learn about:
- Distributor models that exist in the U.S. and variations by industry
- Facing challenges commonly seen by Swedish companies and U.S. distributors
- Common contract components
- Insights when working with a distributor in the U.S. market
The registration is closed as the maximum amount of participants has been reached. If you’re interested in possibilities in attending this seminar at a different time, please contact Asli Sungur, +1-312-781-6246.