Business Sweden together with the Swedish Embassy in Pretoria and Volvo South Africa, will be promoting Swedish Innovation and Design in conjunction with Volvo’s Ocean race event in Cape town 12-19 November 2014.
Sweden is one of the world's most innovative countries and has come a long way in building sustainable cities and represent successful Swedish Design companies. Sweden is a very strong brand in South Africa (and Africa) known for its support of the development of the country/continent but also for its strong companies, delivering high quality products/services and being good corporate citizens.
With Cape Town being chosen as the World Design Capital 2014, the city will be a focal point for the international design community, shining a global spotlight on the creativity of the city, country and continent.
Business Sweden and the Swedish Embassy believes it is an opportunity not to be missed to showcase Swedish competence and solutions under a Swedish pavilion in Cape Town at one of the world's pre-eminent round-the-world yacht races.
The Swedish delegation will include experts on design and Swedish service and product companies. Don’t miss this opportunity to be seen as a Swedish brand under a Swedish pavilion and to make the region and the world be aware of Swedish brands.
There is a variety of ways to market your offering under the "Brand Sweden". For further information, please contact:
Rupa Thakrar Bagoon